Practical, data-backed guides on App Store localization, purchasing-power-parity pricing, and App Store Connect API automation — for iOS developers who want their apps to earn fairly in every market.
What the major ASO consultancies and market-intelligence firms have actually published about App Store localization's effect on impressions, conversion, and downloads — with links to every original source.
What the most-read indie iOS developers have said publicly — on their blogs, on Under the Radar, in iOS Dev Weekly, and on conference stages — about how they actually think about pricing apps for a global App Store.
An English-only listing competes for ~14% of the world's iOS users. Here's the data on what App Store localization actually does to your downloads, conversion, and revenue — and how to start.
Stop trying to localize into 20 languages at once. These six App Store markets — Japan, China, Germany, France, Brazil, Korea — drive most of the realistic upside for indie iOS developers, and we explain why each.
Pure currency conversion is regressive — it charges users in low-PPP markets a much higher fraction of their income for the same product. Purchasing-power-parity pricing fixes it, and it almost always increases total revenue.
A practical guide to the App Store Connect API: what it covers, how authentication works, the gotchas around price points and localizations, and why most homegrown scripts fall short of production tooling.
Calculate fair PPP prices, push them to App Store Connect, and localize your app to 39 languages — all from one place.
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