Our story
AppsOps is built by AppNest — a Dubai-based app studio shipping consumer iOS apps to users in 100+ countries. This is how a problem we kept tripping over became a tool other developers can use too.
AppNest started in 2020 with a simple decision: instead of taking on client work, we'd build, own, and scale our own apps. Over the next five years that one decision turned into a portfolio that has now passed two million downloads across more than a hundred countries — apps like AnyWrite (an AI-enhanced keyboard), VSim (virtual phone numbers), WatchSeen, TeleWatch, and a handful of utilities that found their audiences quietly, one country at a time.
Most of those users don't live in the United States. They live in India, Brazil, Indonesia, Egypt, Turkey, the Philippines. They install our apps in languages we don't speak and pay in currencies we don't transact in. Building for them — really building for them, not just shipping a U.S. price into their store — turned out to be much harder than we expected.
One Saturday night a couple of years in, one of us was setting prices for a new app launch. App Store Connect lists 175+ territories. The default flow is: pick a U.S. price, click the territory tab, eyeball Apple's auto-converted local prices, override the ones that look wrong, save, repeat.
We got through about forty territories before realizing we had no idea what "looks wrong" meant. Was ₹830 a fair price for a productivity app in India? Was ₺399.99 reasonable in Turkey, given the lira had moved 30% that year alone? We didn't know. And our existing apps had clearly been priced wrong for a long time — we just hadn't measured it.
That's the moment AppsOps came from. Not from a market-sizing slide, but from a developer at midnight staring at a country list and thinking: we are guessing, and we shouldn't be.
The real problem wasn't that App Store Connect was annoying. It was that the right answer to "what should this app cost in Brazil" is not a currency conversion. It's a function of purchasing power parity, of local price-point conventions, of where the same category competes, of whether you're charging upfront or on a subscription.
We spent months on it. We pulled World Bank PPP data. We read everything RevenueCat had published about local pricing experiments. We studied Phiture and Sensor Tower reports on App Store conversion in different markets. We instrumented our own apps and watched what happened when we dropped the Indian price by 60%.
What happened was: revenue from India tripled. Not because more people paid the lower price — because people who would never have paid the old price suddenly did.
"For two years we'd been silently losing emerging-market revenue we didn't know existed. Once we fixed pricing across our portfolio, the question stopped being 'should we localize prices' and became 'how do we never have to do this manually again.'"
— The AppNest team, looking back at 2024
What we eventually built for ourselves was a small Python toolchain that took one input — the U.S. price — and produced a full 175-territory price ladder, PPP-adjusted, snapped to Apple's nearest valid price points, ready to push through the App Store Connect API. We added localization for app name, subtitle, keywords, and description across all 39 App Store languages. We added an audit log so we could see what changed and when.
For about a year, that toolchain was a private repository nobody outside AppNest had ever seen. It saved each of us a full day per app launch, and it kept saving us money in markets we never had to think about.
Then, last quarter, we did the obvious thing: we cleaned it up, gave it a real name and a real UI, opened it to everyone, and called it AppsOps.
The free tier covers the top 30 countries and a localization preview because the whole point of AppsOps is that most developers never get to global pricing — they ship the U.S. price and forget. If our free tier is enough to push a solo developer past that mistake, that's a win for us even if they never pay.
The $19/month Pro plan covers the people who, like us, ship globally and would otherwise spend a half-day per release in App Store Connect. It pays for the time we put into the product, the App Store Connect API quota, the World Bank data refreshes, and — eventually — the new things we want to build on top of it.
AppsOps is the first product we've spun out of AppNest as a standalone tool. There will probably be more — App Store Connect is a swamp of operational work, and we keep building little internal tools to drain corners of it.
If you're an indie iOS developer or a small studio shipping globally, we'd love to have you on the free tier. The whole reason this exists is that we wished it had existed five years ago.
— The team at AppNest
Free tier covers 30 countries. No credit card. About 60 seconds to your first global price ladder.
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